Last updated: [09-Feb-2026]
Frame Restaurant, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, or dine with us at our restaurant located at 39 Hereford Road, London, W2 4AB, United Kingdom.
By using our website or services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We may collect and process the following types of personal information:
Personal Information You Provide
- Name
- Email address
- Telephone number
- Reservation or enquiry details
- Messages submitted through contact forms
- Special requests or dietary information shared voluntarily
Automatically Collected Information
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the website
- Referring website or source
This information helps us improve website performance and user experience.
2. How We Use Your Information
We use your personal information for the following purposes:
- To respond to enquiries and messages
- To manage table reservations and private dining requests
- To communicate booking confirmations or updates
- To improve our website and customer experience
- To comply with legal or regulatory requirements
We do not sell, rent, or trade your personal data to third parties.
3. Legal Basis for Processing Data
We process personal data under the following lawful bases:
- Consent – when you submit a form or contact us
- Contractual necessity – when managing reservations or events
- Legitimate interest – improving our services and communication
- Legal obligation – compliance with UK laws
4. Data Storage and Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure.
Your data is stored securely and only accessed by authorised personnel when required. We retain personal information only for as long as necessary to fulfil its intended purpose or comply with legal obligations.
5. Cookies Policy
Our website may use cookies to enhance user experience. Cookies help us understand how visitors interact with our website.
You may choose to disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.
6. Third-Party Services
We may use trusted third-party services such as:
- Website hosting providers
- Email communication tools
- Analytics services (e.g. traffic monitoring)
These third parties are required to handle your data responsibly and in compliance with applicable data protection laws.
7. Your Data Protection Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to data processing
- Withdraw consent at any time
To exercise these rights, please contact us using the details below.
8. Data Retention
We retain personal data only for as long as necessary to:
- Respond to enquiries
- Manage bookings or events
- Fulfil legal or accounting requirements
Once no longer required, data is securely deleted.
9. Children’s Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of our website indicates acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Frame Restaurant
39 Hereford Road, London, W2 4AB
Email: info@frame-restaurant.com
Phone: 0203 375 2678